I wonder how Marc Benioff is feeling this morning. Leading up to the  U.S. mid-term elections, Benioff, CEO of San Francisco-based Salesforce led a spirited campaign for Prop C, which will see Salesforce pay about $10 million a year in additional taxes to support homeless solutions.

Benioff has been the poster child for CEO activism in the past year, taking on politicians in Indiana and Georgia in defence of LGBTQ rights, confronting fellow CEOs in public debates, such as Twitter’s Jack Dorsey about Prop C, and alternatively providing air cover for other CEOs to speak up in Indiana and Georgia without sticking their heads too much above water.

With this latest win, what’s on Benioff’s calendar today? He is, after all, the founder, chairman and co-CEO of a publicly traded company. Would love to see an analyses of how much of Benioff’s reputation is embedded in Salesforce’s stock price. At midday today, Salesforce shares were up 5.8% while the S&P was up 1.29%. Over the year to date, Salesforce shares have climbed 27%, versus 1.6% for the S&P. While I’m sure there are board members who are just hoping Benioff is in the office today, they should be doing the math on the halo effect that he’s bringing the company, in its share price and sales by such aggressive CEO activism and reputation building.